Repositioning a retail brand through strategic branding, store transformation, and customer experience enhancement.

Our involvement included brand positioning, retail operations, merchandising, and marketing strategy to support the launch of a refreshed retail concept.

Retail Rebranding

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Key Images (Pavilion Bukit Jalil, KL)

Key Images (Tamarin Square, Cyberjaya)

Official Store Opening

The retail concept was featured as part of AEON's official store opening campaign.